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The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a Purpose.
Yes, we love the product they make. But the thing we love most about them is the change they are making.
Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.
In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well.
Publisher: The Do Book Co
ISBN: 9781907974137
Number of pages: 160
Weight: 259 g
Dimensions: 179 x 121 x 9 mm
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The Meander Adventure Trousers are my new all-round, go-to trouser of choice - I can’t take them off. They are so comfortable and versatile I need them in every colour. Superb work Meander, thanks for my new favourite trousers :)”
“Good texture, wash well, keeping colour well
Bought some T-shirts for me and my husband. They were all soooo lovely. Thought my husband was looking particularly good yesterday and then noticed it was because he had his meander T-shirt on!”
”So Comfortable!
I bought these as we went into lockdown in the UK, and I don't think there's been a day yet when I haven't worn them for working from home. Possibly the most comfortable trousers I've ever owned. Can't wait to ride to work.....”
