June 27, 2023 4 min read

Equity For Meanderers

We’re excited to announce that we are about to embark on our first ever equity crowdfunding journey and our pre-registration is officially open for Meander customers. 

We can’t believe that five awesome years have passed since we first launched our Meander jacket on Indiegogo where our amazing supporters helped fund the first production run of our very first Meander Jacket!  

Since then we’ve gone from working round the kitchen table to two flagship stores in Edinburgh and London, we’ve expanded our range and we’ve made over 1 million in sales to date! 

We’ve done all of this with a small but brilliant team and we’ve only just scratched the surface. 

We’d like to take our Scottish brand to the next level and we’d love for you guys to join our journey. For as little as £20 you can own your own piece of equity in Meander. 


What is Equity Crowdfunding?

There are two main types of crowdfunding; Reward based and Equity crowdfunding. Many of you may remember our launch on Indiegogo, a reward based crowdfunding platform where backers of the campaign helped fund our first production run and received one of our first Meander Jackets as a reward.

Equity crowdfunding allows anyone to invest in early-stage unlisted companies (a company that is not listed on a stock market) in exchange for shares in the company. As a shareholder you have partial ownership of the company and stand to profit if the company does well. The opposite is also true, so if the company fails, investors can lose some, or all, of their investment.

Previously, most investors did not have access to invest in early stage start-ups and only wealthy individuals, venture capitalists, and business angels could invest. Equity crowdfunding platforms have helped democratise the investment process by opening the door to a larger pool of potential investors dubbed “the crowd”. 

Why Crowdcube?

We’ve partnered with Crowdcube to make the process as simple and efficient as possible. Crowdube is one of the market leading Equity Crowdfunding platforms in the UK and is authorised by regulators in the UK and EU. They have helped over 1 million people to invest over £1 billion in start ups and make the process straightforward by handling the share issuance and assisting with EIS tax relief(see below)

Investment Highlights

  • Strong founding team with 20 years of experience in apparel industry, 10 years of investment banking & asset management experience, engineering experience and a passion for adventure.
  • Premium Scottish based brand with total sales to date in excess of £1m.
  • Growing fast: 156% Growth in Gross Revenue from £214k in 2021 to £549k in 2022 and 199% growth in the prior year.
  • This year we are on track to reach our forecast of £780k in sales.
  • High quality product range with 96% 5* reviews.
  • Winner of Scottish Edge Award and ISPO Best Newcomer Nominee.
  • Awarded STV airtime worth £75k for TV advertising to spend this year.
  • Huge market opportunity - UK sports & outdoor clothing market is worth £2.8bn, while the global outdoor market is worth £42bn.
  • A lean but strong team with experience in apparel, design, finance and engineering all with a passion for the outdoors and adventure.
  • Excellent manufacturing partners with reputations for quality, innovation and sustainability
  • EIS eligible investment.

To request a full pitch deck please email jill@meanderapparel.com

What is EIS?

The Enterprise Investment Scheme (EIS) was set up to encourage investment in small businesses and seed companies and offers generous tax reliefs to investors who back these often ‘riskier’ companies by lowering their at-risk capital.

Under the EIS Scheme, you are eligible for three key tax reliefs;

  • 30% Income tax relief on the initial investment, which can be applied to the current and the prior tax year.
  • Capital Gains Tax exemption. When you sell your shares for a profit, you’ll pay no Capital Gains Tax, as long as you hold the shares for a minimum of three years.
  • EIS Loss relief. In the event that the company fails or you sell your shares at a loss you can claim income tax relief on the loss amount equal to your tax rate payable (up to 47% in Scotland and 45% in England & Wales)

EIS Example

Here’s a few examples of how EIS tax relief works. To make the maths easy, let’s assume you invest £10,000 in each case and you’re in the 45% tax bracket.

 Case 1: The company does well and doubles its value and you hold the shares for three years

Investment = £10,000
Income Tax relief = £3,000 (as a reduction in your income tax bill)
Share sales = £20,000
Your gain = £13,000 (£10,000 profit from the sale plus £3,000 income tax relief)

Case 2: The company value stays the same

Investment = £10,000
Income Tax relief = £3,000 (as a reduction in your income tax bill)
Capital Gains Tax = £Zero
Your gain = £3,000 (from the income tax relief)

 Case 3: The company closes and your shares are worth nothing

Investment = £10,000
Income Tax relief = £3,000 (as a reduction in your income tax bill)
At risk capital = £7,000
Loss relief on at risk capital @ 45% = £3,150
Your actual loss = £3,850 (£10,000 – [£3,000 + £3,150])


All investors will get to join our Meanderers Investor Community and receive exclusive updates, early access to new products launches and more. Plus anyone who invests over £250 will receive the following rewards:

To learn more about our Crowdfundign campaign Pre-Register your interest here or if you’d like to review our pitch deck or have any questions you can contact me at  jill@meanderapparel.com 


Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.


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